”The Yes Way helped us find a more inclusive way - and we became a more attractive brand!”

- Mia Rolf, CEO, Ideon Science Park

The Yes Way works for an equal and inclusive entrepreneur and innovation support system, for equal business development support and an equal finance and funding climate.

Moa Persdotter from Venture Lab talks about The Yes Way.

Since the start in 2018, we have developed tools and working methods to better attract and support entrepreneurs and innovators that today's innovation support system is having difficulties reaching, with particular focus on women and non-binary people.


For a long time, innovation has primarily been associated with male-dominated industries and male-symbolized technology, despite the fact that innovation occurs in all sectors and parts of society and comes in a variety of forms.

As the sustainable solutions of the future are developed by different people with a variety of driving forces, new forms of support and methods are needed to suit more kinds of ideas, solutions, services and products.


We are many who want to strengthen and broaden the innovative power of our country and most of us understand the value of working for gender equality and inclusion in innovation-promoting activities. But many are wondering how to proceed in concrete terms. The Yes Way's efforts and methods show how you can work in your particular organisation.

Ola Andersson, CEO of Ideon Innovation, talks about The Yes Way.

”...it was evident that we needed to participate as we previously had lacked the skills, insights and tools to achieve our goal of equal entrepreneurship in the incubator.”

- Matts Nyman, CEO, BizMaker

We are a part of The Yes Way


The Yes Way has been initiated and led by Ideon Innovation and was developed during 2018-2020 by several innovation-promoting organisations, including Ideon Innovation,  Bizmaker, Venture Lab, Movexum, Blekinge Business Incubator, Peak Region, SSE Business Lab and Jämställd Utveckling Skåne.


The project was funded by VINNOVA, Ideon Innovation, the European Development Fund and the Swedish Growth Agency.